U.S., Feb. 18 -- Dubai Airports has unveiled a new brand for Dubai International (DXB) that signifies Dubai Airports' transition from airport operator to a consumer-led company to elevate the airport customer experience. The brand launch event was attended by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai; His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Airports; Paul Griffiths, Chief Executive Officer, Dubai Airports, as well as VVIPs of Dubai's aviation industry, senior management of DXB, key industry stakeholders and global media.

The new brand embodies the unique values of Dubai, demonstrating unmatched hospitality, a culture of imagination, openne...