India, Feb. 15 -- If a recent survey is anything to go by, then we will be clued into music on the move or in our mindsphere most of our waking hours. "India is a music-loving society with consumers spending almost 21.5 hours every week listening to melodies and songs against the global average of 17.8 hours. Helping to satisfy this love for music is the audio OTT (over-the-top) industry which is at an inflection point today," said Blaise Fernandes, President and CEO, The Indian Music Industry (IMI).

According to a report by Indian Music Industry (IMI) and Deloitte, the Indian audio OTT industry is valued at $280 million with revenues from it contributing to 67 per cent of the total recorded music revenue in India. Audio OTT includes del...