Bhubaneswar, Dec. 4 -- By Abhishek Tripathy*

The Odisha World Cup Hockey 2018 has begun with a bang. A sustained marketing blitzkrieg culminated in a spectacular opening ceremony. Athletes, actors, artistes, musicians, dancers, Bollywood and importantly, the sport itself, all came together to unleash a never-before experience in Hockey for India, in India.

When was the last time one had heard of our humble National Game create a buzz? The Odisha Tourism promoted the state, with Hockey as a calling card. Social media outreach by the state government was aggressive, and created a build to the event.

A bold campaign of sorts, 'Odisha by the day, Hockey by night' was unleashed across major cities the world over. Major tourist attractions w...