The article below represents a preview only and is not meant for reuse or republishing.
Pitching a perfect Goal - The Odisha World Cup Hockey 2018
Click here to read full article from source
Bhubaneswar, Dec. 4 -- By Abhishek Tripathy*
The Odisha World Cup Hockey 2018 has begun with a bang. A sustained marketing blitzkrieg culminated in a spectacular opening ceremony. Athletes, actors, artistes, musicians, dancers, Bollywood and importantly, the sport itself, all came together to unleash a never-before experience in Hockey for India, in India.
When was the last time one had heard of our humble National Game create a buzz? The Odisha Tourism promoted the state, with Hockey as a calling card. Social media outreach by the state government was aggressive, and created a build to the event.
A bold campaign of sorts, 'Odisha by the day, Hockey by night' was unleashed across major cities the world over. Major tourist attractions w...
To read the full article or to get the complete feed from this publication, please Contact Us