Mumbai, Jan. 11 -- Peps is an Indian company which sells mattresses. In its ads, it says it is making dreams. Another company, Tathastu, says it is building a limitless future. Vistara urges us to fly the new feeling. Big Bazaar, meanwhile, is busy making India beautiful. All of this is of course wonderful and makes the heart swell with pride. But if companies like Peps and Vistara are busy with such noble pursuits, who has been doing the dirty drudge work of smelting the steel and flying the planes in India. And, is that why capital investment and job creation is at an all-time low? Taglines and slogans have always been an integral part of companies' marketing communication. Nor is this phenomenon restricted to India. In 2015, German autom...