South Africa, Feb. 18 -- Five seconds of fame has never been easier. A smartphone and internet connection has turned everyone into a video producer. In 2018 a mind-blowing 300 hours of video content was uploaded to YouTube every minute and more than 4 billion videos were watched on the platform each day.

There is no doubt that video content is more informative, more engaging and more likely to gain lead conversions than any other format, but with such an overwhelming amount of content, what trends should marketers be paying attention to in order to ensure that their carefully crafted message is not simply lost in the quagmire?

Arguably, the most important video marketing trend that has arisen over the last few years, is that video produ...