Hey C-suite: Use data-based marketing, just don't be creepy

South Africa, Dec. 14 -- Today's business landscape is challenging and complex. So with the promise that 'data' is the answer, and swayed by the promise of ROI that data can bring, CFOs are increasing... Read More

Bio-punks and the democratic DIY design of the human body

South Africa, Dec. 14 -- In August 2018 Kim Kardashian and Chrissy Teigen caused a social media frenzy when the posted pictures of themselves sporting what appeared to be body-modification "jewellery"... Read More

Agility vs integration in the PR industry

South Africa, Dec. 14 -- Working in the PR industry makes for an interesting conversation starter with vastly different public opinions. Within the industry, there hasn't been much chatter around the ... Read More

Perfect pitch: Getting the brief right first

South Africa, Dec. 14 -- If your pitch brief does not adequately explain the "job to be done", it's time and money wasted. To get a functional brief in writing, you need to create a document that comm... Read More

Red & Yellow enters its 25th birthday year

South Africa, Dec. 14 -- 1994 was a landmark year for South Africa, with the abolishment of Apartheid finally introducing a new era of hope for South Africa. And as transformational, albeit on a much ... Read More

Insights from an award-winning business

South Africa, Dec. 14 -- 2018 was an eventful year for M&C Saatchi Abel, with the integrated, creative advertising agency winning several awards, amongst which were six Creative Circle Ad of The Month... Read More

Hundreds of jailed journalists the new norm, CPJ census finds

South Africa, Dec. 13 -- For the third consecutive year, at least 251 journalists are behind bars for their work, as authoritarian regimes increasingly use imprisonment to silence dissent, the Committ... Read More

Tozer Marketing & Events gives back by taking back

South Africa, Dec. 13 -- One of the best things about working hard through the year is the reward of the long December summer break for most. However, with the growing amount of holiday makers making ... Read More

A very merry Kfm

South Africa, Dec. 13 -- Cape Town celebs and influencers celebrated the holiday season with Kfm 94.5 on Tuesday, 11 December. The event, titled "A Very Merry Kfm", was the perfect start to the upcom... Read More

InSites Consulting launches research automation tool Fluent

South Africa, Dec. 13 -- With research automation on the rise, global consumer insight agency InSites Consulting just announced the release of its own research automation software, Fluent, an end-to-e... Read More