Goa, March 20 -- The sports sector in India clocked in Rs.15,766 crore, of which 87% came from cricket in the year 2023, as per the reports released on March 19. According to the media investment company GroupM ESP, the year 2023 accounted 11 percent more revenue as compared to 2022.

The report titled 'Sporting Nation - Building a Legacy' stated that Cricket, the most followed sport in India, accounted for Rs.13,701 crore or 87% of the total revenue. This is 13% higher as compared to the revenue drawn by the cricket industry in 2022. Notably, the report takes into account the revenues earned through sponsorships, media spending and endorsement fees.

As per the research, sponsorship expenditures are expected to reach Rs.7,345 crore in 20...