, April 25 -- The International Loyalty Awards are considered the pinnacle of recognition for consumer loyalty programmes and pay tribute to the brands building lasting, profitable customer relationships. Established 12 years ago, the global competition brings together leaders in loyalty from Europe, the Middle East, Asia, Africa and the Americas to celebrate innovation and creativity.

TFG Rewards, TFG Africa won two awards for the prestigious recognition of Loyalty Redefined and Best Use of Technology.

The Shoprite Group Xtra Savings programme also received two awards for Best Regional Loyalty Programme in Africa and Best Loyalty Initiative for its Xtra Savings Plus programme.

FNB's eBucks and African Bank Audacious Rewards both recei...