, March 4 -- Contrary to the common belief that influencers are a recent phenomenon, they have existed since the time of the Roman Empire, where gladiators endorsed and advertised products on city billboards.

By establishing credibility and trust with their target audiences, influencer marketing campaigns can support long-term strategies for retaining their customers. Influencers, who are commonly recognised as authorities or thought leaders in their specific domains, have the ability to produce content that represents a brand's offerings in a favourable light. The influencer's followers may then be more inclined to place their trust in the brand because of the endorsement of an individual in whose opinion they already have faith.

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