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Influencer marketing shifts from followers to measurable returns

Nairobi, Oct. 7 -- There was a time when a successful marketing campaign meant getting an influencer to attend a product launch, post a few pictures and share a video with thousands of followers. The ... Read More


Steps to fixing the one thing holding your business back

Nairobi, Oct. 7 -- "Always remember, your focus determines your reality"-- George Lucas If business is a game, and you could only make one move, what would it be? What is your one game changing leap ... Read More


The absentee builder: A call to civic duty

Nairobi, Oct. 7 -- Kenya's political season has arrived early, and loud. In under three weeks, the Azimio coalition renamed itself the Ukombozi Alliance. Senator Edwin Sifuna unveiled The Equitable Pa... Read More


Land and housing dominate sacco lending

Nairobi, Oct. 7 -- New loans for land purchase and homes ownership in saccos overtook agriculture and education last year as members in cooperatives increasingly tap long term credit. Data from Sacco... Read More


Kenya trails Rwanda in tax and revenue mobilisation

Nairobi, Oct. 7 -- Kenya ranks behind Rwanda in tax and revenue mobilisation, highlighting the country's challenges in expanding its domestic revenue base amid persistent collection shortfalls. A new... Read More


Rent-to-own option traps affordable homes billions

Nairobi, Oct. 7 -- The government is struggling to turn its affordable housing programme into cash to fund the next phase of accelerated construction, with completed homes filling faster than revenue ... Read More


Stockbrokers lower minimum investment in Dangote IPO

Nairobi, Oct. 7 -- Local stockbrokers with access to shares in the Dangote initial public offering (IPO) have cut the minimum investment amount from the initial Sh107,000 in competition to attract ret... Read More


World Bank upgrades Kenya's 2026 growth forecast to 4.6 percent

Nairobi, Oct. 7 -- The World Bank Group has revised Kenya's 2026 growth outlook upwards to 4.6 percent from 4.4 percent previously, signalling resilience in domestic output amid shocks from the Middle... Read More


CBK holds benchmark rate at fourth straight policy meeting

Nairobi, Oct. 7 -- The Central Bank of Kenya (CBK) has held its benchmark lending rate unchanged for a fourth straight time since February at 8.75 percent as inflation remains contained within the tar... Read More


Why leaving work on time is hurting your career

Nairobi, Oct. 6 -- Leaving the office on time may seem like a straightforward part of the workday, but in some workplaces, employees who consistently pack up at the official closing hour risk being se... Read More