U.S, April 30 -- The event proved to be a grand success. The entire Thai Travel & Tourism industry came together like never before. Thai Airways International used its worldwide network and marketing clout to launch a multi-million baht ad campaign which stunned the world.

Visitor arrivals in 1987 rose by a staggering 23.5% to 3.48 million.

The success revolutionized the industry for Thailand, the ASEAN region and the world.

It caught the eye of Thai, regional, global political and tourism leaders, investors and policymakers. The world awoke to the value of Travel & Tourism for economic development, job creation and income distribution.

That success, in turn, led to more budget allocations for international marketing, relaxed visa fac...