Chennai, April 19 -- Passenger car maker Hyundai Motor India Ltd. (HMIL) on Friday launched Grameen Mahotsav to deepen its roots in rural India.
Recognizing the diverse needs of consumers across every corner of the country, it introduced "Grameen Mahotsav" - a vibrant initiative celebrating the essence of rural India.
With rural sales accounting for over 19% of its total sales, HMIL is committed to fostering strong bonds with rural communities.
Under Grameen Mahotsav, Hyundai is holding an array of engaging activities, including captivating product displays, interactive demonstrations and attractive customer experiences like nukkad natak, live music, folk dance and regional talent shows.
The 2-day Grameen Mahotsav carnival will be ho...