Mumbai, April 1 -- Iconic denim brand Lee(R) today announced the launch of "Denim Beyond Definition", a signature collection for women that redefines denim elegance. Specially crafted by India's leading couturier Suneet Varma in collaboration with ace turtle, the exclusive licensee of Lee in India, this eclectic collection is a part of Lee's strategy to offer a fashion-forward and lifestyle-centric denim experience to its customers.
The collection marks the first time Lee is experimenting with bold styles for its Indian customers. It features captivating elements like gold foil prints, plaid patterns, and metallic riveting. Tailored for a youthful audience, Suneet Varma's signature style is thoughtfully retained with embellishments, intric...