Rising rural growth underpinned by stable consumption in India: NIQ
Jammu Tawi, May 8 -- Nielsen IQ (NIQ), the world's leading consumer intelligence company, released the FMCG Quarterly Snapshot for Q1'24 (JFM'24) today. According to the report, the Indian FMCG (fast-moving consumer goods) industry has experienced a 6.6% growth in value, attributed to a 6.5% increase in volume at an All-India level. The report further reveals that volume growth for this quarter is higher than Q1'23 which stood at 3.1%.Roosevelt Dsouza, Head of Customer Success - India at NIQ, stated, "The FMCG industry's growth continues to be driven by consumption trends in Q1'24 (JFM'24), with rural areas surpassing urban growth for the first time in five quarters. Notably, Home and Personal Care (HPC) categories have outperformed food ...
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