Srinagar, April 8 -- Donning a huge 'cement bag' and around 2000 flowers, a novel hoarding extending Eid greetings to passers-by is grabbing eyeballs in the city centre these days.

A first of its kind concept in J&K, the 20x10 ft hoarding of one of Kashmir valley's leading cement company Saifco Cements Private Limited was set up at the MA Road, Srinagar junction after four days of hard work.

Director of Saifco Cements Private Limited Suhail Gunna said they had decided to extend Eid greetings in a novel manner on this festive occasion."As spring blooms in Kashmir, infusing everything with color, fragrance, and beauty, we at Saifco aim to bring the same vibrancy into homes and buildings, becoming a source of joy for all during Eid and bey...