India, Feb. 16 -- Meta Platforms Inc. (META) has issued updated guidelines for small businesses advertising on Facebook and Instagram, which aims to assist businesses in avoiding fees imposed by Apple Inc. (AAPL).
Meta announced that a 30% fee will be charged when advertisers boost the visibility of their posts in Facebook's and Instagram's iOS apps to cover Apple's transaction fee.
To avoid the Apple commission, Meta advises companies to purchase ads through web browsers instead of Facebook or Instagram iOS apps, as advertisers continuing to boost posts via iOS apps will need to prepay for campaigns.
Boosted posts, classified as in-app purchases by Apple, incur a 30% service charge. Meta contends that boosted posts are ads and should be...