Prime Video cuts funding in Africa, Middle East
Nigeria, Jan. 21 -- Amazon Prime Video is undergoing a strategic shift in its international operations, directing its attention towards European original content, Variety is reporting.
The platform has decided to downsize and reduce funding and resources allocated to Africa and the Middle East, concentrating on its European originals.
By implication, the streaming platform would no longer fund original content from Nigeria and halt the commissioning of new original content in Sub-Saharan Africa, the Middle East, and North Africa.
In the last few years, it has funded original Nigerian content like 'Gangs of Lagos', 'She Must Be Obeyed' and 'LOL: Laugh Out Loud'
However, shows from the Middle East and North Africa (MENA) region that are...
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