Connecting the masses through Mann Ki Baat
India, Feb. 8 -- In the ever-evolving landscape of Indian politics, Prime Minister Narendra Modi has mastered the art of connecting with the masses, utilizing a multifaceted communication strategy that spans traditional and digital media. Central to his approach is the monthly radio address, "Mann Ki Baat" (Speech of Heart), where the nuances of Motivating Language Theory (MLT) play a pivotal role in enhancing his leadership effectiveness.
The study of Modi's communication style involves dissecting the ML components-direction-giving, empathetic, and meaning-making language-and their impact on followers' perception of leadership effectiveness. Utilizing the ML scale and Leader Effectiveness scale in a comprehensive survey, structural equa...
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