Hong Kong, April 17 -- In the second half of 2024, Malaysia Aviation Group (MAG) carriers, Firefly and Malaysia Airlines, will use an online chatbot, powered by AI, to respond to customer calls. Read More The chatbot is in addition to the recently launched Premier Line for platinum and gold members of MAG's Enrich frequent flyer program and a Live Chat function on websites and mobile apps. "We are cognisant of the challenges faced by customers in accessing support through traditional means. Therefore, we are committed to strengthening our support channels by incorporating advanced technologies to establish a robust system that meets their needs," MAG CEO Airlines, Ahmad Luqman Mohd Azmi, said.
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