India, April 4 -- Mihir Gadani, Co-Founder, OZiva

Numerous lifestyle disorders, including diabetes, high blood pressure, obesity, cardiovascular issues, and others, are becoming more common due to factors like altered eating habits, decreased physical activity, and an increase in sedentary lifestyles. Additionally, rising levels of awareness have increased consumer knowledge of their dietary needs. Customers are realising the value of health supplements to close the nutritional gaps left by their regular diets, as they are no longer able to meet their needs. NUFFOODS Spectrum spoke to Mihir Gadani, Co-Founder, OZiva about the trends in health supplements and challenges in the market. Edited excerpts;

What are the trends driving the Indi...