India, April 4 -- Sandeep Verma, Country Head, India, Consumer Health Division, Bayer

Preventive healthcare, increasing instances of lifestyle-related disorders, and rising consumer focus on health-promoting diets and many other factors are driving the nutraceuticals market in India. However, the industry has issues related to regulations, implications of the Biodiversity Act, lack of a mechanism to explain the small, micro-industry on compliance requirements, complex policies for commercialising nutra products, efficacy and safety, labelling issues that hinder the growth of the nutra segment despite increasing awareness. With this background Associated Chambers of Commerce and Industry of India (ASSOCHAM), organised the "9th Nutraceutic...