India, May 9 -- With narratives around environmental, social, and governance (ESG) factors taking precedence in the business ecosystem and countries aiming to achieve their respective net-zero emissions goals, a major question emerges: How much headway have we truly made towards the sustainability front?

While it is not easy to ignore all that is happening in the realm of sustainability - whether it is the quick-service restaurant (QSR) chains popularising plant-based straws, spoons, and plates as an alternative to single-use plastic products, or cosmetics and beauty brands going 'eco-friendly' - Bengaluru-based MYNUSCo's founder and CEO Mahadev Chikkanna opines that most sustainability enthusiasts have got it [sustainability] all wrong....