India, May 10 -- What Is Product-Led GTM?

A product-led go-to-market (GTM) strategy centres on the product as the primary engine for customer acquisition, retention and growth. In a product-led strategy, users experience a product's value for themselves by interacting with the offering directly.

How Does Product-Led GTM Work?

A product-led GTM strategy flips the traditional sales funnel on its head. The following is a brief introduction to how it works:

Frictionless User Acquisition

Focus On Free Trials Or Freemium Models: Instead of pushing leads for sales demos, product-led GTM makes it easy for users to sign up and start using the product's core features for free. This lowers the barrier to entry and lets users experience the valu...