India, May 6 -- Noida-based fruit supply startup Superplum has reportedly secured $15 Mn (around INR 125 Cr) in a Series A round led by Erik Ragatz, the former partner of private equity firm Hellman & Friedman.

Apart from this, Ragatz, currently senior advisor at the PE firm, will soon take on the position of the company's chairman.

The development was first reported by the PTI. Inc42 did not receive a response from Superplum about the funding round or how it has grown over the past year.

The startup claimed it would use the proceeds to streamline its supply chain stack and further build out the infrastructure needed to connect fruit farmers and orchards to marketplaces.

Founded in 2019 by Shobhit Gupta, Superplum is a B2B2C platform ...