MUMBAI, Feb. 5 -- Hankook Tire unveiled the video of the 'TRANSFORMING TIRE', the fourth output of 'The Next Driving Lab' project that demonstrates its innovative commitment to future driving, on January 2, 2019.
The fourth campaign of 'The Next Driving Lab', which provides a new and innovative future driving experience through futuristic tyres, introduces 'TRANSFORMING TIRE', which transforms its shape in response to various road conditions, embodying the leadership and innovative brand value of Hankook Tire to leap closer to future driving.
The project started by challenging stereotypes about tyre shapes, something that has never changed since the development of tires. Until now, tires have been designed to only allow the variation of t...