India, Feb. 9 -- 'The new rule will help keep a check on those who put out false information about their food products'.

Celebrities could soon be prosecuted for being part of an endorsement that provides false or misleading information about food products and can lead them to paying a fine of Rs 10 lakh, according to a new notification by the Ministry of Health and Family Welfare.

According to the new rule, all stakeholders, including manufacturers, the celebrities and the channel endorsing a product that puts out a false or misleading advertisement about the food product's quality, nature or the substance, would be liable for prosecution.

Not only this, if the endorser of the food product gives to the public any guarantee of the prod...