NEW DELHI, Feb. 7 -- More than 25 percent of young adults have either ditched dairy or reduced their consumption over the last two years, according to a ComRes survey commissioned by the BBC.

The survey results were released just before Februdairy - the dairy industry's campaign to try and counter the positive vegan messaging of Veganuary according to plantbasednews.org.

The data shows that older people are less likely to make the switch to plant milk - with 12 percent of 25-34-year-olds reducing their intake, and 10 percent of 45-54-year-olds.

Environmental impact The BBC interviewed Bekki Ramsay, 23, from Newcastle, as part of a short segment on why younger people are ditching dairy. She cited health and environmental concerns.

"I fee...