India, Feb. 14 -- In an attempt to reconnect and develop new business ties with the travel trade fraternity in India, the South African Tourism conducted its annual roadshows in the key metro cities like Mumbai, Chennai, Kolkata and Delhi. During this year's roadshow, the tourism board unveiled its strategy charted to surpass 100,000 Indian visitors in 2019. The roadshows were intends to capitalise on the strong potential of consumer demand in India.

Recognising the evolving demands of the Indian traveller and in continued efforts to enable trade partners, the 66-member South African trade delegation, that included six new SMMEs, reiterated the tourism board's emphasis on expanding the destination and product offering. In addition to exp...