India, Feb. 1 -- Change has become inevitable in today's business scenario. The Internet was the new industrial revolution, bringing with it not only technological change but one that was societal and epic in scope. Access to information combined with global supply and demand is reshaping established conventions and destroying old world definitions. Social media has forever changed the way businesses market their products/services, leading to newer ways of engaging customers and thereby increasing brand exposure in unimaginable ways. The social web and mobile technologies have accelerated the rate at which relationships develop, information is shared and influence takes hold. People now use social technology to help shape the world's even...