Hong Kong, Jan. 2 -- The transformation program Singapore Airlines is undergoing, explained the carrier's boss, Goh Choon Phong, last month is forensically focused on building the best foundations for the airline group - and it could result in a complete change in the company's structure, he said.
"Of course, there will be specific challenges along the way. Fuel price is one of them as well as increases in capacity, whether from the Gulf carriers, the Chinese carriers or the proliferation of low-cost carriers (LCCs) in our market," said Goh (55).
"Do we do something incremental? Make short-term changes to address immediate concerns or do we look at ourselves more fundamentally and ask 'maybe we have to change the whole structure'?"
Since...