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For Maruti, Hyundai, old brands are still the most efficient
New Delhi, Nov. 23 -- Skirting around the expensive job of creating new automobile brands, India's top car makers Maruti Suzuki India Ltd and Hyundai Motor India Ltd have revived two of their most successful brands established over the past couple of decades. Ahead of Diwali, South Korea's Hyundai brought back its most popular brand, Santro, with a brand new hatchback. The revival originated from intense competition in the small car segment from firms such as Maruti and Tata Motors Ltd. The Santro has also established a strong brand association with middle-class Indians since first going on sale in 1998 before being discontinued in 2014. On the other hand, market leader Maruti tried to re-establish the connect with the same segment of custo...
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