India, Feb. 18 -- Digital transformation is considerably more challenging than adopting the latest technology. While many consider digital transformation synonymous with a technology or a combination of technologies, focusing on the technology aspects alone minimizes the very real people and process issues.
True digital transformation impacts every area of the business. Therefore, every aspect of the business must help enable the change.
"[T]he people part is the hardest part. They have to understand that the way of doing business that got you to where you are today, unless it's driving directly to the consumer or device, is only going to hold you back going forward," said Matt Minetola, executive vice president and CIO, travel commerce p...