Online food delivery platforms ready 300 crore war chest for ads this year
New Delhi, Feb. 4 -- Uber Eats's new television campaign featuring Bollywood actor Alia Bhatt underlines a consumption trend, showing young Indians to be ditching home-cooked food for online food. Bhatt is the only celebrity face to endorse an online food delivery platform in India, which gives Uber Eats an edge over rivals Zomato and Swiggy. Together, these platforms are expected to spend Rs 300 crore on advertising in 2019, according to media buyers estimate....
To read the full article or to get the complete feed from this publication, please
Contact Us.