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Malavika's Mumbaistan: Mahim over Manhattan
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India, Dec. 6 -- It is Satyajit Ray who is believed to have said, "To be truly, international you have to be truly local," and few embody the axiom as well as his compatriot and fellow advertising genius (yes, Ray had begun his career as a commercial artist with an ad agency) but Piyush Pandey, the executive chairman and creative director of Ogilvy South Asia, who was announced as the new worldwide chief creative officer of the Ogilvy Group, effective from January 1, 2019. Because Pandey is the man whose long and illustrious innings as a creative wiz sans parallel has given us iconic campaigns for Fevicol, Asian Paints, Vodafone and Cadbury Dairy Milk, amongst others which are uniquely roiled in the intrinsic everyday quotidian life of In...
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