Kathmandu, Jan. 15 -- Korean and Japanese brands hold a large share of the cosmetics market in Nepal. According to a Korean cosmetics merchant, monthly sales of Korean and Japanese beauty products total around Rs2.5 million. Ximiso, Miniso and Mumuso brands of cosmetics have gained significant popularity in the Nepali market within a short period of time.

The Korean and Japanese cosmetics market is growing at the rate of 10 percent annually, said Bikash Shrestha, marketing officer at Koreana International. It has been around seven years since the trend shifted towards Korean and Japanese makeup products, he said.

Quality is the main reason behind the increasing demand for the beauty products even though they are comparatively more expen...