India, Feb. 15 -- Winning the prestigious ICOTY award is no small feat. But winning it thrice over three generations of the same car makes the Swift absolutely unique. To celebrate its third ICOTY win, we're going on a fun drive with this best seller - and using some nifty technology to make a unique mark on the map of India.
Third time's the charm - or so the saying goes. Winning the most prestigious ICOTY automotive award in the intensely competitive Indian market, therefore, is a tremendous achievement for the Swift and a matter of immense pride for the Maruti Suzuki engineering team behind successive generations of the car.
But, before we come to the appeal of the current Swift, we have to look back in history at what makes the Swift ...