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Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

, Feb. 21 -- Allow me to delve into the intricacies of overcoming ageism in the advertising realm, exploring how brands can reinvent themselves to cater to the diverse demographics of Africa. From un... Read More


Global Black Impact Summit to explore diversity in media and entertainment

, Feb. 21 -- By going beyond mere representation to ensure the integration of voices, media companies stand to expand the mainstream narrative; drive business growth and profitability through shared p... Read More


2024 NYF Health Awards Health & Wellness and Pharma grand juries announced

, Feb. 21 -- In 2024, two distinct grand jury panels, representing 16 countries, will judge this year's entries. These juries will review submissions from each exclusive designation, providing both p... Read More


MultiChoice and Disney Africa sign multi-year distribution renewal

, Feb. 21 -- The channels will continue to be available on the following DStv packages: Christine Service, senior vice president and general manager of The Walt Disney Company Africa, says: "This dis... Read More


ABC Q4 2023: Magazines: Sporting events fuel growth despite overall magazine circulation decline

, Feb. 21 -- The figures, released today, Wednesday 21 February, are for the period October 2023 to December 2023, that is Quarter 4, 2023. The decline is across all categories compared to Q3 and ref... Read More


Our mother languages: What's in it for us?

, Feb. 21 -- Mother Language Day is not only about your and my individual mother languages, but also about those of the people around us. If we understand that the mother language of the person next t... Read More


ABC Q4 2023: Newspapers: Stable with marginal declines

, Feb. 21 -- This is according to the Audit Bureau of Circulations (ABC) of South Africa, which released its audited circulation figures for the period October 2023 to December 2023 for the newspaper ... Read More


IAB SA's new white paper: A roadmap for influencer marketing

, Feb. 21 -- Influencer marketing has long become more than another trend, with the global influencer marketing industry estimated at $21.1bn* and the South African industry increasing by 11.6% annual... Read More


MultiChoice's annual DStv price increases no April Fools' joke

, Feb. 20 -- The country's inflation rate is six percent. Both DStv Compact Plus and DStv Access have increased at more than this while DStv Premium is only 0.3% under the 6%. Marc Jury, MultiChoice... Read More


New creative chapter: Metropolitan teams up with Grey South Africa

, Feb. 20 -- Commenting on the appointment, Nontokozo Madonsela, group chief marketing officer at Momentum Metropolitan, said: "After a rigorous pitch process, we are delighted to confirm that we have... Read More