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Hashtag new car: How social media is the new salesman for automakers

India, Feb. 20 -- When "#TheScorpionIsHere" trended on Twitter in August 2015, many would have thought it was some upcoming movie or a cyber-attack. Fortunately, it was just the Italian performance-car brand Abarth's debut in India. On another day, #INSVikrant trended across social media, not celebrating the glorious warship but instead marketing the Bajaj V bikes, claimed to be made from the metal of the decommissioned Vikrant. #TheScorpionIsHer... Read More


The City over the years: How the sedan established Honda in India

India, Feb. 15 -- Honda launched the 2017 edition of its most popular midsize sedan, the City, on Tuesday. Since entering India two decades ago, the Japanese automaker has strengthened its roots riding on the success of City, which still remains the first choice of many sedan-buyers with a budget of around Rs 10 lakh. Here's how the City became the identity of Honda Cars India Ltd over the years and its generations: First generation 1998-2002 In ... Read More


At Rs 8.49 lakh, Honda City hopes to fight back Maruti Ciaz

New Delhi, Feb. 14 -- On Tuesday, Honda Car India Ltd, the local arm of the Japanese carmaker, launched the new fourth-generation Honda City, its bestselling mid-size sedan, which has struggled in a marketshare battle against Maruti Suzuki Ciaz. The City comes in five trims of petrol, starting at Rs 8.50 lakh, and four of diesel Rs 10.76 lakh onwards. Undoubtedly, the new City looks better compared to its predecessor, but it's not very different.... Read More


It's not Kite 5 anymore! Tata teases Tiago-based compact sedan Tigor

India, Feb. 9 -- Tata made two statements on Thursday. First: It's not Kite 5; it's Tigor. Second: It's not a compact sedan; it's a Styleback. Yes. Tata Motors just wants to give a new category of its own, to eliminate the need of calling Tigor a successor to Indigo or even Zest. Tigor (pronounced Tee-gaur) is a fastback derived from Kite 5, the concept showcased at the Delhi Auto Expo 2016 last February. The chemistry of Tigor with Tiago is the ... Read More


Skoda unveils Kodiaq Scout and Sportline versions, coming to India this year

India, Jan. 28 -- To blend is the trend.

When people sought the comfort of a sedan and the roughness of SUVs, crossovers were born. And when a family car needed to be taken off road, carmakers stretched the multi-purpose vehicles beyond their concept limits, tucked more powerful engines under their bonnets and gave us premium SUVs.

Skoda just did that with its upcoming premium MPV Kodiaq by unveiling two rugged versions -- the Scout and the Spo... Read More


Skoda Kodiaq Scout and Sportline versions unveiled ahead of Geneva Motor Show

India, Jan. 27 -- To blend is the trend.

When people sought the comfort of a sedan and the roughness of SUVs, crossovers were born. And when a family car needed to be taken off road, carmakers stretched the multi-purpose vehicles beyond their concept limits, tucked more powerful engines under their bonnets and gave us premium SUVs.

Skoda just did that with its upcoming premium MPV Kodiaq by unveiling two rugged versions -- the Scout and the Spo... Read More


Maruti Ignis to launch today: Five cars that threaten its success

India, Jan. 13 -- Maruti Suzuki is all set to launch its "premium urban compact" Ignis on Friday. The car has already created a buzz among enthusiasts and car-buyers, thanks to its beefy SUV-ish looks, smart infotainment and advanced safety features.

While we know almost every other detail, we wait for the price announcement. Expectation is that Ignis will come at over Rs 5 lakh, here are other strong players in the market which may bite into Ig... Read More


Maruti Suzuki Ignis launch today: Five things to know about the premium urban compact

India, Jan. 13 -- Maruti Suzuki is switching to a completely new gear this year. With a coming-of-age car like Ignis, the carmaker, in its 30s, is looking to wear a new character outside its "daddy's car" guise.

Due for launch on January 13, Maruti Suzuki India (MSI) has even released a Twitter emoji for #IGNIS, aimed at its target audience -- the millennials.

So here are five things about the latest "premium urban compact" in town:

1) Bold lo... Read More


Ignis: What to expect in Maruti's car for millenials

NEW DELHI, Jan. 12 -- Now pushing middle- age, the country's largest car-maker, Maruti Suzuki, is wooing the energy of youth - and its money. And with the Ignis, it will formally drop the "daddy's car" guise, and even released a Twitter emoji for #IGNIS, aimed at its target audience - the millennials.

The premium urban compact Ignis is due for launch on Friday. Here are five things you need to know about the car in which Maruti's hopes will ride... Read More


Maruti Suzuki Ignis launch tomorrow: Five things to know about the premium urban compact

India, Jan. 12 -- Maruti Suzuki is switching to a completely new gear this year. With a coming-of-age car like Ignis, the carmaker, in its 30s, is looking to wear a new character outside its "daddy's car" guise.

Due for launch on January 13, Maruti Suzuki India (MSI) has even released a Twitter emoji for #IGNIS, aimed at its target audience -- the millennials.

So here are five things about the latest "premium urban compact" in town:

1) Bold lo... Read More