India, March 29 -- The Indian Premier League (IPL) may be garnering viewership but the media spends by brands on the league remain sluggish. Though media industry experts insist that advertising picks up as the league progresses, IPL this year may face a challenge from TV news channels making a bid for ad budgets of brands keen to tap into higher viewership during election coverage.General elections in the country will be held between April 19 and June 1 and the IPL that kicked off on March 22 will end on May 26. While the two events are overlapping, the advertising money will be further stretched as ICC Men's T20 World Cup starts on June 1....