India, April 20 -- Behind that one-minute Reel you just saw on Instagram is hours and days of work. Even a 10-second promo - the cheese-pull bread at that secret new restaurant, that slow-glide of a new lipgloss, the drone video of Himalayan sunrises - doesn't come easy. What looks floaty and magical often involves three planning meetings, 4am calls, five checklists, arguments with stylists, light and pacing checks, hours of editing and well-timed uploads....