India, Feb. 26 -- India Yamaha Motor has announced that the Indian subsidiary of the Japanese manufacturer will now be an official sponsor of the Monster Energy Yamaha MotoGP team for the upcoming season. The move deepens Yamaha India's relationship with the factory MotoGP team for the 2024 season, especially with the success of the inaugural Indian GP held in September last year. MotoGP is set to return this year.

As part of the sponsorship agreement, the factory Yamaha YZR-M1 MotoGP bikes will carry Yamaha India's 'The Call of the Blue' tagline. The line will feature on the front cowls of riders Fabio Quartararo's and Alex Rins' race bikes. Yamaha's 'The Call of the Blue' brand campaign was introduced to reignite the connection that th...