India, May 6 -- Glanza or Baleno, Taisor or Fronx, Innova Crysta or Invicto? These are some of the obvious questions that pop up every time Toyota and Maruti Suzuki take a model from the other and present a re-badged version to customers in India. Rebadging a successful model and presenting it with a largely identical resume has its strengths and weaknesses but does it make sense to the most important factor determining success - the customer? This is exactly what we sought to find out when we recently took out the Toyota Rumion for a highway jaunt.

Launched earlier this year, the Toyota Rumion is a re-badged version of the enormously popular Maruti Suzuki Ertiga. And while the Glanza and Taisor still have some minor exterior elements th...