India, Feb. 11 -- Indians are getting a taste for EVs (electric vehicles) and the sales numbers show that. While in 2022 the EV penetration in the passenger vehicle segment was 1 per cent, it has moved to 2 per cent in 2023 and is ever growing. This gives enough confidence to the Indian PV players to get into the newly emerging space. And the leader of the space is Tata Motors which holds a 80 per cent market share in the EV passenger vehicle market.

The leadership position of Tata has to do with the fact that while the company was one the early movers into the space, it has continuously upgraded its lineup and introduced newer models at different price points. The latest one of them is the Punch EV. While Tata currently sells four Evs i...