India, May 10 -- Jaguar Land Rover Automotive Plc is offering to pay part of customers' insurance costs for new Range Rovers after a string of thefts caused premiums to soar and left some unable to get cover.

The British carmaker will provide £150 ($187) a month for up to three years toward cover of new Range Rover and Range Rover Sport models registered from May through September, it said Wednesday. The offer, through its recently launched insurance service, excludes the new Velar and Evoque models, and vehicles worth more than £150,000.

It is the latest attempt by JLR to lure customers who might be put off by a rise in thefts of its luxury SUVs that has seen insurance premiums jump and cover difficult to find at all in some ...