India, March 14 -- Maruti Suzuki's car leasing program, Subscribe, has achieved a new milestone as it hit 10,000 new car subscription sales. The automaker introduced the Maruti Suzuki Subscribe program in July 2020, bringing a more accessible way to lease cars at attractive monthly payments. The subscription program is in addition to the traditional retail sales channels offered by the automaker.

Maruti Suzuki revealed that a significant chunk of Subscribe customers are based out of major metros with its presence in over 25 cities. Moreover, over 50 per cent or about 5,000 customers were added in the current financial year itself. The carmaker also revealed that its premium cars including the Brezza, Baleno, Grand Vitara and Ertiga are a...