India, April 20 -- Automaker Hyundai Motor India has expanded its 'Grameen Mahotsav' initiative to 16 new locations across the country, after the success of its inaugural event held in Gujarat this month. The 'Grameen Mahotsav' initiative aims to further strengthen HMIL's connection to rural India with specially curated events and product displays including live music, folk dance, and regional talent shows among others.

It also serves as a platform for Hyundai to delve into the vast potential of rural markets. By closely engaging with communities and discerning market trends, HMIL aims to not only cater to evolving aspirations but also identify and welcome new customers, Hyundai Motor India said in a statement on Friday.

The inaugural '...