India, Feb. 15 -- Honda Cars India Ltd (HCIL) has announced the launch of the 'Honda Collection' in the country, which comes as a range of official merchandise for the automaker's consumers. The 'Honda Collection' includes apparel like t-shirts, jackets and caps among other official merchandise items.

The Japanese automaker claims that this range of official Honda merchandise is designed to complement the modern lifestyle of its consumers. The launch of the merchandise collection is aimed at making Honda a lifestyle brand rather than projecting it as just a car manufacturer company in the country. The car manufacturer claimed that the 'Honda Collection' ensures that the buyer carries the spirit of Honda with him or her.

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