India, Feb. 16 -- For long, global automotive brands have tried to seduce Chinese customers to buy their products. China is the world's largest automotive market - both in terms of production as well as sales - with international companies engaged with one another and numerous local companies for a fair share of the lucrative pie. And with the advent of electric vehicles or EVs, the competition has become even more fierce. But this fierce competition isn't just confined to Chinese borders as local companies here have now embarked on a path of conquest of foreign markets. The battle is on indeed.

Affordability is a massive factor in many key automotive markets across the world. But when it comes to EVs, offering pocket-friendly options is...