Dehradun, Feb. 9 -- On the direction given by Chief Minister Pushkar Singh Dhami to ensure establishment of 'House of Himalayas' as an umbrella brand for marketing local products and to ensure quality of products, the Rural Development Department has set up a company under this brand name. This company will function as the top-level organisation and as the market brand of rural products of all the brands existing in the state and to improve the quality of the products and their packaging, ensuring their better marketing.

It may be recalled that Dhami had instructed officials to establish House of Himalayas as an umbrella brand to ensure the quality, branding and marketing of the products to establish them at the national and internationa...