Sony's Madame Web fiasco: The demise of a new franchise signals a studio's need for change
Mumbai, Feb. 28 -- Trailer anticipation was concerning, and advance ticket sales lacked luster. However, the most significant blow came last week with scathing critic reviews. Madame Web, a Sony Spider-Man spinoff, earned the lowest Rotten Tomatoes score for a major superhero film in almost a decade.
It marked one of Hollywood's weakest starts for a Marvel character film. The domestic box office for the first six days in North America barely reached $26.2 million, following a midweek release.
(Also Read: Cillian Murphy spills the beans on his Oscar nom celebration for Oppenheimer )
Sony's Comic Book Movie Strategy Under Scrutiny
Similar to DC and the once-dominant Marvel, Sony is under pressure to reassess its approach to comic book m...
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